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Close‑up of Product Water Deviator gutter insert with hose connection attached to the gutter face.
Incentives

The Deviator (Patent Pending)

The Deviator (Patent Pending) Redefining where rainwater redirection begins. Most homeowners assume rainwater capture begins at the downspout. The Deviator (Patent Pending) introduces gutter-level rainwater

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"Your Roof Is Your Reservoir"
Incentives

What Incentive Programs Get Right

Most rainwater conversations start with tanks, rebates, or equipment. But the real reservoir is upstream. This piece explores how incentive programs shape the way we think about water—and why reframing rainwater as a site-wide system, not a standalone object, leads to more resilient and useful outcomes.

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